Selling Price from Cost + Markup
sellingPrice = cost × (1 + markupPercent / 100)
Calculator
About Markup Calculator
Price products with markup vs margin, transparent formulas, batch rows, CSV export, and an Excel template.
About this calculator
What this does
Solves pricing scenarios three ways: find the selling price from cost plus markup, find the cost from selling price, or find the markup percentage from cost and selling price. It also displays the equivalent margin percentage, supports batch pricing with CSV export, and provides an Excel template for offline workflows.
Who it is for
Small business owners, retailers, e-commerce sellers, and accountants who need to price products consistently and understand the difference between markup and margin.
How it works
Select a pricing mode—Cost + Markup, Cost + Selling Price, or Selling Price + Markup—then enter the two known values. The calculator computes the unknown value plus the profit amount, markup percentage, and margin percentage in real time. In batch mode, paste multiple rows of data to process them all at once, then export as CSV or download the Excel template.
Limitations
Does not account for volume discounts, tiered pricing, variable costs, taxes, or currency conversion. The markup-to-margin conversion is mathematically exact, but actual business pricing may include factors not modeled here.
Formula
Markup Percentage
markupPercent = (sellingPrice - cost) / cost × 100
Margin Percentage
marginPercent = (sellingPrice - cost) / sellingPrice × 100
Markup to Margin Conversion
margin = markup / (1 + markup). Example: a 25% markup equals 20% margin, and a 50% markup equals 33.3% margin.
How it works
Step 1
Pick a pricing mode
Select Cost + Markup to find the selling price, Cost + Selling Price to find the markup, or Selling Price + Markup to find the cost.
Step 2
Enter your known values
Type the cost, markup percentage, or selling price depending on the selected mode. The calculator fills in the missing value automatically.
Step 3
Review computed results
Check the calculated selling price, profit amount, markup percentage, and margin percentage all displayed on the result board.
Step 4
Switch modes to verify
Toggle between modes to confirm consistency. For example, use Cost + Markup to set a price, then switch to Cost + Selling Price to see the resulting markup.
Step 5
Use batch pricing
Paste multiple rows of cost or selling price data into the batch table, then compute all rows at once for bulk pricing workflows.
Step 6
Export results
Download the computed batch as a CSV file or get the Excel template for offline use in your spreadsheet application.
Reference ranges
Typical Markup Percentages
Retail: 25–50% markup (20–33% margin). Restaurants: 100–300% markup (50–75% margin). Wholesale: 10–20% markup (9–17% margin).
Typical Margin Percentages
Grocery: 1–5% net margin. Specialty retail: 10–20%. SaaS: 70–85%. Professional services: 15–40%. Margins vary widely by industry.
Markup vs. Margin Confusion
A 25% markup equals a 20% margin, not 25%. A 50% markup equals 33.3% margin. The two metrics are often confused, which can lead to incorrect pricing.
Industry Pricing Rules of Thumb
Retail keystone pricing: 100% markup (50% margin). Manufacturer suggested retail: typically 30–50% markup above wholesale. Service businesses often use 2.5–3× labor cost.